Speed is the virtue of the Jet Age, speed is also its vice. People complain these days they don’t have time. They are diurnally bankrupted and don’t have enough of their day! They replace laughter with chuckles in their communication to save time, they are handcuffed with wristwatches in an obsessive time consciousness that sentences the alarm clock for life to their bed post!
The situation gets quite dicey now as a writer is trying to smuggle his writing through this haze to a naturally disinterested audience. How can you appeal in your writing to a modern-day audience who claim to lack time, being busy enough to take a cab from their sitting room to their dining table? How can you possibly engage your audience as a writer, kidnapping their attention in your write-up, getting them engrossed enough to read your write-up on a toilet seat?
Deliver your message as possible
First, you must strive to deliver your message as quick as possible. Don’t pamper the nail, hit it on the head quickly, sending the message in no time. Your audience could be that inhospitably pragmatic, they don’t have the amiable courtesy of wanting to know as far as the favorite color of your favorite dog! This prompts us to trim any elaborate exuberance from our pen so we could be as direct as possible. If you can drive the message home with a word, don’t drive it with a motorcade of words! Economize your words, don’t pour too much words in – your audience could almost be at the brim!
Engage your audience through their interests
One of the most powerful way to engage your audience is through their interests. Everyone wears an armor of busyness around so you can’t easily shoot words into their mind and capture their attention. But the armor is not thoroughly enveloping as the Achilles heel in such armor is the interest of the person. Tell someone something engrossing that romantically smooches his interests and he could stand to converse with you even in a functional railway with an incoming train!
One key way to engage your audience is to approach them from the unguarded crevices of their interests. Thus it is now up to you to actively uncover the persona of your audience even as far as their emotional calibration. See what emotions read high in them and explore it. Always make sure you have the compatible audience for your content. There is nothing as hostile as a disinterested audience. Even the Pope loses his “holiness” when he addresses an audience with disparaging interests, and may be possibly blasphemed with lack of attention!
Lastly as icing on the cake we have been baking, one trick to engage your audience is to be conversational (if the topic allows). Let me him take off suit while reading and get a bit informal with you the writer. Engage him with open ended questions in the write-up. This way it becomes some kind of mutual discussion, doesn’t it? Oh, you can’t say you have not learned something today from this piece, would you?
That is it, there you are becoming a better writer.
Don’t forget that writing is “pen-democracy”, writing for the people and by the people.
Never thus forget to engage your audience!