Four years ago, email newsletters would be all the rage. Every brand had one: each was designed to push short, offer based messages to consumers. Email was considered one of the best ways to communicate consistently with audiences.
Out of this came serious attempts at cracking the digital media market. Thrillist, launched by Adam Rich and Ben Lerer in 2004, was the first major guide to city life in New York City for young males. It positioned itself as a media brand, publishing the biggest and best guides for a young, male demographic in an urban environment.
The company had strong growth, seeing profits in year four with around $5 million in revenue. Not bad for a small, email based business.
In 2010, more spam filters were introduced. Gmail, with one of the best spam filters in the world, began to seriously take form. Other email services…
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