A Look Inside that Sells

chrismcmullen

Copyright Design Pic

A fantastic cover grabs the attention of the target audience. A killer blurb arouses the curiosity of the target audience. But it’s the Look Inside that decides whether or not the shopper will buy now or pass on it.

There are two components to a stellar look inside:

  • Formatting, design marks, and imagery that suit the content and impress the reader, without distracting from the reading. Thus, many traditional publishers include designs in the front matter and first page of the chapter, but often have very plain pages where they want readers to focus on reading.
  • A sample, prologue, prelude, and first chapter that grab the interest of the target audience and compel them to keep reading. A slow beginning is for your existing fan base; only they will exercise patience, trusting that the best is yet to come. If you hope to attract browsers, you want to come…

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